Founder-Led, from Udaipur to the World
Saksham Mehra is the Founder & CEO of ENZO Digital, an AI-native growth agency based in Udaipur, India. He leads company strategy, paid media, and the agency's answer engine optimization (AEO) and generative engine optimization (GEO) practice — the discipline of getting brands cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews, not just ranked on Google.
Saksham drives ENZO Digital's client acquisition across the US and Canada, working directly with founders and marketing leads to build acquisition systems that combine paid media, AEO/GEO, and AI automation into a single growth engine. He stays personally involved in every account the agency takes on — reviewing strategy, media plans, and reporting himself rather than handing them to a junior team. He treats that founder-led model as non-negotiable, and it is the reason the agency stays deliberately small.
His work sits at the intersection of two shifts: search moving from ten blue links to AI-generated answers, and marketing operations moving from manual execution to automation. Saksham's argument to clients is that these are the same problem — a brand whose content and data are structured well enough for an AI engine to cite is also a brand that can automate its reporting, publishing, and lead routing. He builds programmes that treat AEO/GEO, performance media, and automation as one system rather than three separate line items.
Outside of client work, Saksham built ENZO Digital's internal AI automation stack from scratch — the systems the agency uses to publish content across platforms, generate reports, and run its own marketing operations without manual, repetitive work. That stack of content-distribution, automated-reporting, and internal workflow agents is also the foundation for the automation services ENZO Digital now builds for clients, and he treats the agency's own operations as the proving ground for anything it sells.
Saksham is currently preparing for CAT 2026 alongside running the agency, splitting his time between client strategy and exam preparation. He writes regularly on strategy, paid media, AEO/GEO, and AI automation — the articles below.
Writing from Saksham Mehra
A selection from 46 articles on strategy, paid media, AEO/GEO, and AI automation.
WhatsApp Automation for D2C Brands: 5 Flows That Print Money in 2026
Cart recovery, COD confirmation, RTO reduction, repeat purchase triggers, win-back flows — the 5 WhatsApp automations every Indian D2C brand needs, with implementation details and ROI math.
The Real Cost of Manual Social Media Management (It's Not the Salary)
Resizing the same image seven times. Rebuilding the same report every Monday. Posting platform by platform. We tracked where our own team's hours went before automating — 60% was mechanical work.
Why ENZO Digital Bets on AEO and GEO Over Traditional SEO
Every agency we compete with is optimising for Google's blue link. We're not. Here's the reasoning behind that decision — and why we think most SEO agencies are preparing their clients for a search experience that's already being replaced.
Stop Obsessing Over CAC. You're Measuring the Wrong Number.
Every Indian D2C founder can quote their CAC to the rupee. Almost none of them can tell you their payback period, their contribution margin, or the difference between their blended and paid CAC. That's exactly backwards.
Digital PR for Indian Brands: How to Earn Backlinks from YourStory, Inc42 & The Economic Times
One editorial backlink from a DR 70+ Indian publication does more for your authority than two hundred directory submissions. Here's the exact digital PR playbook — including the pitch scripts that get Indian editors to actually reply.
How to Get Your Brand Recommended by ChatGPT and Perplexity in 2026
Your customers have stopped Googling and started asking. Your brand is either in those AI answers or it's invisible. Here's the practical AEO/GEO playbook for getting recommended by ChatGPT, Perplexity, and Google AI Overviews.